A location-aware recommender system for mobile shopping environments

Exploring new applications and services for mobile environments has generated considerable excitement among both commercial companies and academics. In this paper we propose a location-aware recommender system that accommodates a customer’s shopping needs with location-dependent vendor offers and promotions. Specifically, we propose a recommender system for recommending vendors’ webpages – include offers and promotions – to interested customers. We present the developed system and the constructed approaches in this paper. The results of experiments using both synthetic and empirical data are also reported and discussed. 2006 Elsevier Ltd. All rights reserved.